In the last few years, influencer marketing has become an effective tool of marketing. However, there are still many businesses who are not sure how to take advantage of social media celebrities and how to come up with an effective campaign to grow their business. However, the solution can be really simple. Maybe you need to just take the advantage of the recent technologies or hire someone like Lizz Clarke, MD of marketing company Hampshire. Here are some tips which you should consider in order to create an effective influencer marketing campaign:
1. Set your objectives: Before you start the campaign, you need to have a clear objective in mind. You need to have a budget and make sure that you stick to it throughout the campaign. You also need to identify the group of customers which you want to target and establish some key parameters on the basis of which you will judge the success of the campaign, like views, sales and engagement rates.
2. Select the Channel which suits you the best: The success of your campaign depends largely on how well you select the social media channel. It also depends on your target audience and the kind of products or services which you are offering. If you want to upload attractive photos of your products, then Instagram will be the best option. Similarly, if you want to market through videos, then Facebook will be the better choice. You also have to consider how you want to engage with your customers. On Facebook for example, it is very easy to communicate with customers.
3. Identify the perfect influencer: This is definitely the most important step of your campaign. Before hiring someone, you have to ask yourself several questions and analyze all the pros and cons of selecting that person. You have to make sure that he or she is the right choice for your brand. Hence, you have to research a lot. Go through all their online profiles and check the kind of posts which they generally make. Make sure that they have a good reputation with the press. The last thing you will want to do is select an ill-reputed person.
4. Selecting the Influencer: You have to select someone who can relate with your brand. In order to find such persons, you can do a hashtag search and see who all are posting about your brand. It will be wise to ask others for recommendations. You can also ask the influencer about their past works and whether they have succeeded before in such campaigns.